With the undeniable success of Logan, Dacia soon turned its attention to new segments of the market. A second vehicle targeting the globally competitive small hatchback market quickly became a reality. Sandero, developed on the same platform as Logan, was launched under the Renault branding in Brazil in 2008 to become the first Renault Groupe model to be introduced outside Europe. Its European debut followed several months later and the range was subsequently expanded to include an SUV-styled Stepway model.
In 2010, the jewel in the crown was launched: Dacia Duster. With a growing global trend towards SUV vehicles, Dacia’s flagship model took the Russian market by storm ahead of its global release under both the Dacia and Renault branding. At a time when pockets were being squeezed by the worldwide economic recession, Duster provided a unique value proposition in the SUV market. 2011 saw 340,000 new customers join the Dacia revolution, with a second factory opened in Somaca, Morocco, to cope with the demand. Other models followed in 2012, in the shape of Lodgy, Dokker and Dokker Van, completing the launch of a whole new range in just eight years.